Benjamin Lim

Director, Sales & Distribution

Benjamin Lim is a Sales & Distribution Director at Golden Equator Consulting. With over 12 years of retail operations and distribution experience in lifestyle and luxury timepieces, he is able to offer deep insights into the areas of channel management and strategies.

Benjamin spent 9 years at Sincere Watch, managing its retail operations in Singapore, growing the network of retail stores and establishing the company as one of the household names in luxury watch retailing in the country. He subsequently joined FJ Benjamin to manage the operations, sales and distribution of lifestyle timepiece brands in Singapore and has been instrumental in expanding and increasing the network of retail locations for the company.

Benjamin graduated from the National University of Singapore with a Bachelor of Arts, majoring in Economics and Mathematics.