Alexis Bauduin

Director, Sales & Marketing

Alexis Bauduin is a Sales and Distribution Director with Golden Equator Consulting. His vast and diverse experience in international business, specialising in Sales and Distribution, will see him utilise his skill sets and experience appropriately to manage, maintain and build relationships with key distributors as well as seek out new and profitable partnerships for the future.

After starting his career in Singapore, Alexis moved to China where he worked for leading luxury group Louis Vuitton Moët Hennessy. Before Golden Equator Consulting, he held the position of Asia-Pacific Director for the leading liquor brand of the Moet-Hennessy portfolio, Grand Mernier, obtaining the honour of becoming the youngest director in the history of the company, at 28 years of age. His role saw him handling more than 22 markets, including the well-established ones of China, Hong Kong, Japan and Australia as well as emerging markets like Indonesia and India.

Adding to his list of accolades, Alexis was also selected out of 50,000 contestants to participate in the AXN reality TV business show “The Apprentice Asia with Tony Fernandes”, where he competed against 11 of the most talented business minds in Asia. His performance and well-rounded business attributes allowed him to shine in the competition, eventually finishing 3rd. His tenacity got him noticed by the famous business tycoon who-following the show-hired him as the Head of Business Development for his Caterham group, looking after his F1 team and automotive sales and marketing strategies.

A French native growing up in Monaco, Alexis obtained his Bachelor and Master of Business from IPAG, Nice, France. During this time, his desire to experience different cultures saw him travelling to Germany as well as USA, studying the areas of Private Investment and International Marketing.